Case Study Transition Project II: The development of Comparis Health from a cost center to a promising profit center
With the launch of the new Comparis Medical Directory, an exciting and interesting transition project comes to an end for me. In the course of a year and a half, I was able to manage the Comparis Health division on an interim basis and later handed it over to the new CEO Fabia Rothenfluh. Afterwards, as Product Owner, I was responsible for the operation and subsequent shutdown of the running applications. During this time, I was able to pass on my knowledge to the new employees and contribute to the development of the new application, thus helping to build up a powerful team and the new health platform.
Case Study Transition Project: From a telecom comparison without perspective to a door opener for a new, improved mobile phone plan and internet comparison
For more than three years, I was responsible for the mobile phone plan and Internet comparisons for Comparis as PM/PO. In the first phase, the outdated comparisons on the existing platform were fundamentally revised and based on an updated calculation concept. On the one hand, this gave users of Switzerland's largest comparison service the opportunity to find their optimal Internet or cell phone subscription again. On the other hand, the comparisons existing since the foundation of Comparis could be kept alive. In the next phase, new features were developed that allowed to make these comparisons profitable. The project thus served as a "door opener" and basis for the cell phone tariff and Internet comparisons of Comparis, which have been completely redeveloped in the meantime by Rixt Hielkema and her team.
Case Study: Market research survey for the translation agency Translingua
Conducting market research quickly and cost-effectively by means of an online survey in an existing online panel
In order to gain an impression of how strongly their company's brand is perceived in the market, the management of Translingua AG, one of the leading Swiss translation agencies, decided to conduct a market research survey on www.crowderland.com.
Read our case study to find out how we went about it and what the results were at the end of the study.
Case Study Crowdsourced Innovation: Traditional hand cream seeks new bestseller!
Getting to know user needs and involving users in the innovation process from the start
Creating a new product that fits the company's strategy, meets the needs of the users and, at the same time, keeps the development time as short as possible: All of this causes great problems for product manufacturers time and again. With a crowdsourced innovation project, companies are able to find out what their customers want in the shortest possible time, incorporate ideas from outside the company, develop successful, user-friendly products and, what's more, strengthen the bond with their customers. In this case study we show you how Parfa Parfumerie und Kosmetik AG created new ideas for its new product together with hundreds of hand cream users and then implemented them in a hand cream specially developed for rough men's hands.
Case Study Crowdsourced Innovation: "What excites me about my optician?"
Developing ideas for even better customer service together with users
With its crowdsourced innovation project "What excites me at my optician?", Baumann Optik AG, a typical SME from Winterthur, wanted to find out what measures could be taken to further enhance the shopping experience of its customers.
In generating ideas, Baumann Optik AG wanted to rely not only on internal opinions, but also on the needs, wishes and views of customers and other external idea providers, and therefore mandated swintelligence to carry out a crowdsourced innovation campaign for them on www.crowderland.com.
Over the entire project, the nearly 70 active participants contributed 214 new ideas and 60 comments on submitted proposals. 19 innovators were pleased to receive an award for their idea and shared the prize money of CHF 1,500 among themselves.
Managing Director Thomas Baumann was surprised by the large number of good quality ideas:
"Various very good, creative and feasible ideas came together, which my team and I had not thought of ourselves. With other ideas, we were also encouraged in our plans that we are on the right track. I think it's extremely important to take external input seriously, because that's the only way we can continue to develop and offer our customers the service they want from us.
In addition to offering high-quality, professional advice and optometric services, the continuous improvement of our relationship with our customers is precisely the way in which we can differentiate ourselves from direct sales, chain stores and, of course, online retailers.
We will certainly implement one or two ideas in the coming months. Swintelligence has impressively shown us how to approach and carry out such a project so that the result fully meets our expectations. Thanks to swintelligence, we were able to carry out such a project at all, because we lack the know-how and resources to purchase such SW and carry it out on our own.
I would carry out this project again at any time and can highly recommend the services of swintelligence."
Read our case study to find out what the challenges were in this project, how it was implemented and what goals Baumann Optik AG was pursuing with it.
Use case Crowdtesting: An example of how crowdtesting is used profitably in practice.
User experience test to optimize the customer interface "interactive voice response (IVR)".
In order to make one of the most important customer interfaces as user-friendly as possible, a large Swiss telecommunications provider had its interactive voice response (IVR) system tested in a user experience test using crowdtesting.
Use case Ideation: Online Brainstorming
Online brainstorming for new ideas how to promote the internet portal talents.ch
In a public online brainstorming, the operators of talentportal.ch were looking for creative ideas to draw the attention of unknown talents to their portal and motivate them to register on it.
“"After the input phase, we discovered many interesting suggestions that we are very happy about. Even if certain suggestions correspond to our original idea, we have found new things to implement through the inputs from the crowderland community."
Jasmin Haug, Karl F. Schneider AG